It’s time to reward responsible, ethical and sustainable behaviour.

Epic is the app that rewards you for buying products that are better for the planet, and empowers you to do more good, from tracking your personal impact to donating to good causes.

Values & impact

Cruelty Free
Sustainably Sourced
Fairly Traded
Zero Single-use Plastic
Low Waste Products
Reycled & Upcycled
Plant Based Products
100% Organic

As a society we’re becoming increasingly mindful of where and how we spend our money and the impacts our decisions have on people and the planet.

When choosing what we buy, we no longer consider just price and quality; what’s important now is how, why and by whom products have been made.

However, this information is often difficult to uncover.

Epic is making being a conscious consumer easier. We are building a community built upon a shared desire to live in a more responsible, ethical and sustainable world.

And we are rewarding you for being part of it!

How it works


Simply connect your debit or credit cards to your Epic account and leave the rest to us. Super easy.


Let us know what’s important to you and we will match you with merchants that share your values and commitment to do good.


Search through our directory of responsible, ethical and sustainable merchants and brands to find out where you can earn Koin, our currency for positive impact.


In store, online, receive at least 3% cashback, in Koin, whenever you shop at one of the merchants in our directory.*

*Koin can only be collected when purchases are made using a payment method registered to your Epic account.

Empowering you to do more good

Refresh by Tomasz Pasternak


Turn your Koin into cash to spend how you want, including gifting to friends and family
Gift by Daniel Falk


Help projects all over the world deliver the UN’s 17 Sustainable Development Goals
Coming soon…
molecule structure by Vectors Market


Use Koin to offset your personal carbon footprint and help reduce carbon emissions
Coming soon…
invest by Pavitra


Influence change through impact investing, using Koin to build your own portfolio

A few of the fantastic merchants on board with Epic

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Contact us
Eccleston Yards, 25 Eccleston Place
London SW1W 9NF, UK