Our mission

Each and every one of us has the power to improve the world we live in, starting with spending our money with businesses that want to have a positive impact on the planet.

However, it’s not always easy to change our ways, especially when knowing where to look to make that first change is always the hardest step to take.

This is why Epic are building a directory of ethical and eco-friendly brands to make it easier for you, as shoppers, to find retailers that share your values and desire to have a lasting positive impact on the causes that mean something to you, whether that’s supporting a local charity, protecting wildlife habitats or tackling climate change.

Our commitment

Epic is a purpose-driven company. Our commitment is not only to a more sustainable planet but also a better planet for everyone. To do this, all that we do will be in support of the UN’s Sustainable Development Goal number 12, Responsible Consumption & Production.

Our Impact

We are committed to making a real change and want to lead by example. This is why we are in the process of becoming a certified B Corp. We are also committed to being a carbon neutral company and ensuring that we have a positive impact on the causes closest to our heart.

Meet the team

Daisy Wilkinson
Karolina Kostrzewa
Brand & Operations
Join our team
Ellie Haston
Impact & Sustainability
James Brown
Co-founder & CEO
Georgia Holliday
Non-executive & advisory team
Grant Calton
Chairman & Non-Executive Director
Curt Hopkins
Non-Executive Director
Fergal O'Mullane
Non-Executive Director
Laura Wynch
Retail advisor
Victoria Waugh
Sustainability advisor
Luke Matthews
Ethical marketing advisor
John Featherby
B Corp advisor

Our Investors

We’re delighted and honoured to be backed by a collection of like-minded investors, including:

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